Sales: myths and reality

It is difficult to find another profession that would be so much in demand, and the view that it would be equally inconsistent. Almost one in three had tried all the joys and difficulties of the case. And most are absolutely sure that they know all about it. But if all the same you decided to try yourself in this area accomplish your resume before sendind to company, if you could not do it use resume writing service - https://salesjobsearches.com.

Is it possible to say something new about the profession that has become familiar to the banality? Let's start with a description of the myths that surround this profession.

The first myth. A haven for non-professionals

If life is a failure, reduced work with (fired, stopped paying wages), you can always go to the sales staff. The newspapers are full of ads with these vacancies, and it seems that this work not only gets lazy. This alternate airport, which leave themselves, in case you will not be able to land in some of the specialty.

The second myth. A profession that is not

It does not require any special education or special skills. There are no institutions which train managers on sales, and the requirements of higher education are perceived as a mockery. It does not imply any career, but only a transition from one company to another, where the salary is more and better conditions.

The third myth. The present case for rogues

The main thing to be able to "Provisional Government", "mislead brains", "cheat". Only people who are not very honest on hand, can succeed in this business.

Dispelling the myths - a thankless task. Once emerged, they are permanently settle in our minds. But it is always worth taking a look at the flip side. Are these myths have become the point of view of human resource managers?

The opinion of most of them is as follows:

 to find a good "seller" is difficult;

 most of the budget is spent on staff training for sales managers;

 the system of motivation and incentives for companies, especially designed for sales managers.

Education

Historically, the education profile often determines the scope of business. Graduates of medical school, if decide to make a career in sales, engaged in the sale of pharmaceuticals and medical equipment, former students of technical colleges specialize in the sale of equipment, and financial institutions - for the sale of banking services. Often it's easier to get your first job, and then, having an idea of ​​this group of products, it is easier to find something similar. While sales manager, as a rule, universal man, professional care with which to deal - with the securities or security systems.

Experience

Many, in order to take the first start, begin with works agents or sales representatives. This work, in spite of the "severe" conditions, a good start for a career. It provides an opportunity to assess whether the work is suitable, and most of the companies as insurance and real estate, spend a good training for their employees beginners. The only thing that it is imperative to keep in mind that the sale of services - a special art. Trade that has no taste, color, odor, much more complicated than what you can actually feel in your hands. Upscale manager, successfully selling construction materials or office supplies, may not be able to sell a package of advertising services.

When conducted recruitment for the position of sales manager in the company, preference is given to applicants who already have experience in this market and knowing the goods, but not always in this search HR-managers of luck, and then they try to find experts from a close (in terms of sales technology ) businesses. For example, as it may seem strange, close to the markets of food and pharmaceuticals - managers have to work with a wide range of products, which has a limited shelf life. A manager involved in the sale of luxury stationery, can successfully express themselves in trading Swiss watches.

Vertical career is connected with the gradual expansion of the range of responsibilities and powers - of the average sales manager to head direction, which is responsible for group sales of goods, and the head of regional sales, sales director.

professions

Sales Representative. His task - to conclude contracts for the supply of wholesale lots of goods shops, pharmacies, supermarkets. Preferably the presence of their customer base. And when she tried and tested - the ability to monitor and support its work. Personal qualities. These people require high mobility, the ability to negotiate and monitor the results. Career. The first stage - the sales manager, then working as a supervisor (organization and control of a number of sales representatives) or a sales manager.

Merchandiser. Mysterious word, which attracts most of the candidates alone its name. In fact, it is the employees involved in product placement and advertising firm in stores. It is important that the goods were located in a convenient location and is supported by promotional materials. Product placement in the store - a science. For example, chewing gum, small toys and other small items are better placed at the cash register, customers willing to take it to surrender, and the choice between the "Orbit" and "Dirol" likely will determine the presence of advertising. Personal qualities - activity in general and attentiveness to detail, such as discipline, self-control. Career - Head of merchandising, promotion manager for advertising and events sales manager.

Sales agents. The activities are generally associated with selling real estate and insurance services. If a sales representative sells organizations, the work agent directly linked to the sales people. Personal characteristics - mobility, performance, stress, the ability to find a common language and understand the problems of different people, perseverance. Career - manager to work with corporate clients, the direction of the head. W / n assumes mainly interest from concluded transactions, sometimes a small salary.

wholesale sales manager. Work is to sell large quantities of goods, such as building materials, metal grain, spare parts and so on. D. From the managers require a good knowledge and "feel" of the market, knowledge of the market participants, pricing, product range and its features, the ability to not only find customers (their range is usually limited and known), how to set them long-term relationships, the ability to negotiate, to calculate the transaction. Career - Brand Manager, Head of Sales. Personal qualities: the ability to create and maintain an extensive contact network, to see the relationship between the problems, the ability to understand the problems of other businesses, interest, ability to formulate business proposals, the ability to see alternatives.

Activity Manager (Product Manager) - is responsible for the sale of certain groups of products, negotiating with suppliers, is engaged in development of a dealer network, coordinates the work of marketing and advertising to promote these products on the market, often holds himself or arranges dealer training in the group of goods. Career - Head of Marketing, Sales Manager. Personal qualities: the ability to predict, negotiation skills, analytical and organizational skills.

Factors of success

Almost all of these professions united by one requirement - communication skills: the ability to find common language with different people, the ability to prolonged intensive communication, understanding other people. But not everyone who is able to communicate well, can become successful agents or salespeople. Is not enough to place the man to himself, the main thing - to perform a task - to make a deal, to get results. And only those who show perseverance and initiative succeed.